Famend beer model Yuengling is reportedly sponsoring a drag present venue, which might be held in Bethlehem, Pennsylvania, as a part of Satisfaction month celebrations.
The occasion, promoted as “Draggin’ with the Divas” and set to happen on Friday, June thirtieth.
“Want your drag repair earlier than our iconic Musikfest Drag Present? Effectively, the queens return to Musikfest Cafe pres. by Yuengling on June thirtieth! Shut out Satisfaction Month with a FIERCE present,” the announcement on the competition’s social media learn.
After receiving damaging suggestions, the caption was modified on Thursday to exclude Yuengling because the sponsor.
“Draggin’ with the Divas” is a drag present that includes music carried out by drag queens, overlaying fashionable songs by well-known feminine artists, and hosted by drag queen Elektra Fearce St. James.
Tickets for Musikfest could be bought at ArtsQuest. The tickets are priced at $25 and can rise to $30 within the week main as much as the present. ArtsQuest members obtain a reduced price of $22.50, growing to $27 within the week of the present, in accordance with the website.
ArtsQuest’s ticket policy states that “all individuals coming into a venue, together with infants in arms, will need to have a ticket.” It additionally states that “attendance of kids below 2 years of age is probably not really useful for some performances.”
Yueling was additionally one of many sponsors of Philly Satisfaction, the most important celebration of delight in Philly, together with Purple Bull and Corona Additional.
The controversy surrounding Yuengling’s sponsorship choice reveals a elementary misstep: the disregard for the model’s conventional picture and shopper base. Whereas it’s vital for manufacturers to evolve and adapt to altering occasions, it’s equally vital to keep up a powerful reference to their present viewers and never fall for woke agenda.